Project YOU

Project YOU is the investment every woman needs to make in herself. For thousands of years, we have lived in male dominated societies and we’ve been trying to fit into worlds that don’t quite fit who we are. The problem is - we don’t know who we are. We know from a surface level - mother, daughter, sister, friend, co-worker, boss, partner, etc. but we don’t know who we are below the surface. We live our lives trying to play all of these surface level parts without truly knowing who we want to be. 

Project YOU is a four part program to help you explore the four wellness areas of your life - body, mind, money and soul with the ultimate goal of unlocking who you really are, what you want to do in this life and give you the tools to create a better world not only for you but those around you. 

Our founder, Shannon McLay, developed this program after a mental health crisis led to her spending 16 days in mental institutions in 2025. As a type-A overachiever with a 25 year career in financial services including 12 years leading the successful fintech startup, Financial Gym, Shannon never saw this coming. The gift of 16 days in solitude and reflection followed by countless hours of meditation and journaling is the awareness and consideration for how to help women like herself navigate the chaotic times we live in while caring for ourselves along the way. 

Women can and will heal this world, but first we have to heal ourselves. Project YOU is the perfect first step to holistically healing yourself and exploring your place in this new and better world that lays ahead..